Petal Ads comprises services (hereinafter referred to the "Services") provided by Huawei Software Technologies Co., Ltd. (hereinafter referred to as "Huawei", "we", "us", or "our") that display ads to you. We take your personal information and privacy seriously, and are committed to taking appropriate security measures to protect your personal information in accordance with relevant laws and established industry security standards.
Please carefully read the changes made to the Privacy Statement:
Improved the listing of information collected in the "How We Collect and Use Your Personal Information" section.
We will display ads to you in such apps (hereinafter referred to as "media apps") provided by Huawei and/or its partners that have integrated the capabilities of the Services. To protect your privacy when providing you with personalized ads, we will use your information for segmenting users into groups, and there will be at least 5,000 users in your group.
We will not use information about your health, payments, contacts, call logs, or emails for advertising purposes, and will not provide such information to any of our partners.
You can access Privacy Center to view and manage your ad segment information, thereby tuning the ad personalization results. If you disable personalized ads in a media app, the app will not be able to use such information to provide you with personalized ads. You might not receive fewer ads, while the ads will be less relevant to you.
We will display ads to you in media apps that have integrated the capabilities of the Services and process related information, in connection with which we will take necessary administrative and technical measures to ensure the security of your personal information.
(1) Ad display services
Information described below may be used to display ads to you:
We will collect the following information when displaying ads to you: device identifier (OAID), device information (device brand, model, operating system information, system settings, and device usage information), basic app information, app usage information, sensor information (gyroscope, accelerometer, rotation vector sensor, magnetometer, and gravity sensor information), network information (basic network information, network type, IP information, and carrier information), Wi-Fi information (Wi-Fi status, Wi-Fi parameters, and Wi-Fi list), and HUAWEI ID information (if available). We will also collect the list of installed apps on your device once per day.
Information about your sensors (such as accelerometer and gyroscope) is collected to provide you with innovative interactive ads (such as those to open upon shakes) and prevent malicious fraud and cheating.
Information about your interactions with ads placed through the Services, such as impressions and clicks.
For purposes such as ad placement optimization, ad attribution, and effectiveness analysis, the advertisers may provide us with other information obtained during their interactions with the users. The collection and use of such information are subject to the privacy policies of the advertisers.
(2) Location-based Ads
If you have enabled Location-based Ads, your device's approximate location may be used to provide you with ads relevant to your geographic location. We will not store the precise location (GPS information) of your device. We will use GPS information (when available), Bluetooth (when available), and WLAN hotspots to help determine the approximate location of your device. To access the related settings, go to Settings > Privacy > Location Services > System services > Location-based Ads. If this place is not present on your device, the Services will not collect your device location information.
(3) Personalized ads
With your consent, we will display personalized ads to you and process related information. To provide you with personalized ads, we will use personal information you provide to Huawei and its partners to create advertising segments that group users with similar characteristics, and we will match ads that you may be interested in against what advertising segments you are assigned to. To protect your privacy, there will be at least 5,000 users in your segment. Your personal information described below may be used for creating advertising segments:
Your address and age, as well as devices registered under your HUAWEI ID. Information such as your nickname displayed on the HUAWEI ID registration screen may be used to infer your gender, and the displayed age information may be used to infer whether you are a child.
Music, videos, and books you have downloaded, apps you have installed, as well as items you have purchased and content you have subscribed to in apps.
Your search keywords, which may be used to provide you with relevant ads.
A partner app of ours may provide us with information about your use of the app, which is subject to privacy policies of the app and applicable laws.
Information about your interactions with ads placed through the Services, such as impressions and clicks.
To provide you with ad information of greater value to you and a better experience, we offer a better recommendation mechanism with proper protection for your privacy by using advanced privacy protection technologies and HUAWEI HiAI. For example, we may use the federated learning technique to process, on this device, your on-device information, including device and app usage data as well as marketing content from merchants, thereby recommending products or services that you may be interested in. In particular, the analysis is only performed on your device. We will neither collect the analyzed content nor upload it to any server. You can disable Smart Recommendations on the HUAWEI Ads screen by going to Settings > Privacy > Ads and privacy.
In addition, to improve the quality of advertising services and provide a better user experience, we will collect your personal information in relation to the operations and use of the device identifier. Such information will not be shared with any third parties.
We will not use information about your health, payments, contacts, call logs, or emails for advertising purposes, and will not provide such information to any of our partners.
In the ad placement process, we make your personal information available to our partners such as the advertisers and their agencies for the purposes of ad recommendation, attribution, and operational analysis, according to the principle of minimization. We will protect your personal information and prevent our partners from identifying you as an individual by signing pertinent agreements with our partners, requiring our partners to comply with applicable privacy and security laws, take appropriate physical, technical, organizational, and administrative protective measures, and use the data provided by Huawei in compliance with the agreements. For details, see the Details About Entrusted Ad Information Processing.
We highly respect your concerns regarding personal information, and you are provided with the following data subject rights and options.
The Services will ensure your rights of choice and control concerning personalized ads in accordance with the law. You can disable personalized ads as instructed below:
Go to the Settings menu in the app concerned and use its option for managing personalized ads.
Access the Privacy Center for Huawei devices and use its option for managing personalized ads. To do so, touch View ad targeting information after going to Settings > Privacy > Ads and privacy > HUAWEI Ads or following a different path (depending on your operating system version), or directly touching here. Alternatively, visit the Privacy Center web portal and go to the ad personalization settings screen.
Please note that after personalized ads are disabled, the Services will not be able to use your information to provide you with personalized ads. In this case, you might not receive fewer ads, while the ads will be less relevant to you.
We do not store or use your precise location information, but only your approximate location (such as a university campus or shopping mall). You can choose not to receive location-based ads by going to Settings > Privacy > Location Services > System services, and disabling Location-based Ads, or by disabling Location Services on your device directly. If the System services or Location-based Ads option is not present on your device, the Services will not collect your location information and you will not receive location-based ads.
You can view and manage your advertising segment information from Privacy Center, thus managing your preferences for what ads you may see.
If you want to delete your personal information used to serve personalized ads to you, you can go to Privacy Center to delete your advertising segment information. You can also request us to delete or anonymize your personal information by using the contact information provided in Section 6.
If you have any further requests, questions, comments, or suggestions regarding your rights as a data subject, please contact us using the contact information provided under the "Contacting Us" section of this Statement.
We attach great importance to the protection of minors' personal information. Huawei will provide services and protection for minors in strict accordance with national laws and regulations. If you are a minor, your parents or legal guardians must agree to your use of this app, and agree to the applicable terms and conditions. Parents or legal guardians should also take appropriate precautions to protect minors, including monitoring their use of this app.
In particular, if you are a child (a minor under the age of 14), the Services will not push personalized ads to you.
The Services are only available on devices sold in the People's Republic of China. The personal information collected and generated under the Services will be stored in the People's Republic of China and will not be transferred outside the borders. Your personal information will be retained for up to two (2) years.
In the event that we discontinue our products or services, we will notify you in the form of a push notification, announcement, or by other means, and delete or anonymize your personal information within a reasonable period of time.
We have appointed the person responsible for personal information protection who you can contact from here. You may also contact us by visiting the Privacy Questions page or calling the customer service hotline (950800). We will reply as soon as possible.
Our registered address: Huawei Software Technologies Co., Ltd., No. 101, Software Avenue, Yuhuatai District, Nanjing, Jiangsu, 210012.
If you are not satisfied with the response you receive, especially if you feel that our processing or handling of your personal information has violated or infringed on your legal rights and/or interests, you may seek external resolution, whether by filing a lawsuit with the people's court in the relevant jurisdiction, submitting a complaint to the industry self-regulation association or relevant government regulatory agencies, or by other means. You may also consult us regarding the available channels for voicing your complaint.
Huawei's collection and use of your personal information is governed by our privacy policy. For more information, please refer to the Huawei Consumer Business Privacy Statement.